Hearth Studio

Case study · Marketing

A marketing site for a no-meeting social-media service.

Brand and marketing site for Velcora Media — a managed social-media service that runs your accounts end-to-end, no calls and no contracts.

Year
2026
Work
Marketing site
Role
Design + frontend
Duration
3 weeks
A marketing site for a no-meeting social-media service.

The challenge

Sell a service that's deliberately the opposite of how the industry works.

Most social-media agencies sell calls. Discovery calls, strategy calls, monthly reviews. Velcora's whole offer is the opposite — pay a monthly fee, content gets written and scheduled and published every month, no meetings required.

The site had to make that offer feel obvious and credible at the same time. 'Built for momentum, not meetings' is a great line; the site had to back it up with a clear pricing page, a clear deliverable, and zero hidden meetings.

The approach

A site shaped like the service.

We built the marketing site on Astro and Tailwind — fast, static, easy to update. The hero leans into the positioning ('Built for Momentum, Not Meetings'), pricing is transparent and self-serve, and the inquiry form replaces the discovery call: tell us what you do, we'll tell you whether we can run your accounts.

Cloudflare Pages for hosting, Cloudflare Workers for form handling. The whole thing loads in under a second on a phone — which matters, because half the prospects find Velcora through their own social feeds.

"The site doesn't try to convince you we're the agency you've been talking to. It tries to convince you we're the agency you've been wanting."
Velcora Media

The result

An offer the site can sell on its own.

Live at velcoramedia.com. The pricing page does the qualifying that a discovery call used to do — prospects who book are already aligned on the offer. Inquiries are higher-intent, conversations are shorter, and the team spends their time on content instead of pitching.

Performance: 98 mobile Lighthouse score, sub-second time-to-interactive, zero client-side JavaScript on most pages.

<1s
Mobile load time
98
Lighthouse mobile
0kb
JS on most pages

A small site that sells a service the way the service runs.

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