Case study · SaaS
A Shopify app that drafts your support replies for you.
An AI customer-support assistant for Shopify stores. It connects Gmail, learns your brand voice, and drafts replies in seconds. Currently in review for the Shopify App Store.
The challenge
Small Shopify stores can't afford a support team, or another inbox.
Independent Shopify merchants spend an outsized chunk of their day answering the same five questions: where's my order, can I return this, do you wholesale, what's the size guide, can I change my address. Off-the-shelf support tools either cost more than the merchant's margin per order, or behave like a help-desk built for a 50-person team.
The brief: a tool a one-person store could turn on in a minute, that drafts replies in their voice, and never sends anything they didn't approve. Cheap enough to be a no-brainer. Honest enough to build trust through the first hundred replies.
The approach
A single workspace, shaped around a single nervous merchant.
MailMind connects to Gmail via a single OAuth click from inside Shopify Admin. It scans the store's products, policies, and past replies to build a voice profile in about 45 seconds, tone, length, sign-off, words to avoid. New support emails get a drafted reply within seconds. Promotional blasts, carrier notifications, and personal mail are skipped automatically so the draft queue stays clean.
Auto-send is opt-in per category. A merchant can flip it on for shipping questions while keeping returns and wholesale always-drafted. Every reply logs to the Shopify admin so the merchant can audit exactly what went out. Backend, app surface, and marketing site were all built in-house, on a stack we can stand behind.
The result
A pre-launch product with the marketing site live and the App Store review pending.
The marketing site is live at mailmind.space, collecting early-access signups while the app waits in the Shopify App Store review queue. Pricing is the simplest line in the deck: $19 per month, billed through Shopify, seven days free, cancel any month.
The product surface is intentionally small, connect Gmail, train voice, set per-category auto-send rules. Nothing else. The bet is that small merchants will pay for a tool that fits, not a platform that almost fits.
A small product, built carefully, waiting on a green light from the App Store.
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